Evenflo Company , Inc. has acquired Ameda Breastfeeding Products from Hollister Incorporated of Libertyville, IL the contracts are expected to be finalized by January 2008.   With this new addition of Ameda, a top manufacturer of hospital grade breast pumps and accessories, Evenflo is making a strong statement supporting breastfeeding mothers and babies and demonstrating that breastfeeding is the healthiest and preferred choice for babies.

According to the press release ….“Under the Evenflo umbrella, Ameda will continue to serve its core institutional market, while expanding its reach into the premium consumer retail market. The combined resources of the two companies create a "best-in-class" breastfeeding business, integrating Ameda's product development expertise and strong reputation in the professional medical sector with Evenflo's strong retail and consumer marketing experience, leading to significant synergies”.   Evenflo is also announcing that they will become the first baby bottle manufacturer in the United States to achieve compliance with the WHO World Health Organization International Code of Marketing of Breast Milk Substitutes.

They will take these three steps to achieve Code compliance:
1) Discontinue all bottle/nipple advertising directed to consumers
 
2) Change our feeding packaging to align with WHO Code guidelines
 
3) Remove bottle/nipple images and sales from our web site.

This new acquisition of Ameda and becoming Code compliant is a significant step in Evenflo reenergizing its commitment to breastfeeding mothers and babies.